ACCESS Newswire
10 Oct 2019, 19:01 GMT+10
2019 Figures Trending Higher than Category Average and QSR Industry as a Whole
ATLANTA, GA / ACCESSWIRE / October 10, 2019 / Just one year ago, Church's Chicken® reported its sales and profits had increased system-wide to the brand's highest levels in a decade. Now, the popular chicken brand, in the middle of a dramatic turnaround, says that 2019 is outperforming last year across multiple metrics. The brand recently strung together 20 consecutive weeks of positive comparative sales. System-wide, Church's has also turned in 25 out of 28 weeks of positive sales, far above the average for other brands in the same chicken category.
Chief Executive Officer for Church's, Joe Christina, says the results can all be attributed to a single concept - building on momentum. 'When we embarked on this turnaround, we always saw it as a steady progression of wins,' he explains. 'We operate in fifteen time zones around the world and succeed as a global brand because we're leveraging our differences across boundaries and harnessing our common strengths. We're developing the Church's brand in new places with great franchisees, better-than-ever operations, and training. Each move has been carefully planned, timed, and executed to build on existing success and springboard towards future achievements.'
Church's is also seeing emerging trends that bode well for the rest of the year and into 2020. 'Some of our biggest successes have been tied to the Church's Chicken To-Go platform that we've introduced across multiple technology platforms over the past year,' says Brian Gies, Chief Marketing Officer for the brand. 'What started as a nod to our roots as a restaurant for pick-up orders of fried chicken has now expanded to include third-party delivery on a systemwide basis; our Order-Ahead Pay-Ahead option that lets guests order online and skip the line to pick up their orders in restaurants; and innovations to our Catering platform for serving Church's at gatherings and events of all sizes.' Gies also shares that together, these enhancements have accounted for an average sales increase of $500 per week for many restaurants. 'Our sharpened brand positioning tied to craveable products is resonating in our advertising, marketing, public relations, and digital efforts,' Gies continues, 'and we are now planning to elevate our performance even further - in the year to come.'
The CEO also reinforces that Church's isn't taking its foot off the accelerator any time soon. 'Make no mistake,' says Christina, 'we're very pleased with 2019 so far, but we are energized to finish this year strong and make 2020 even bigger. We're continuing to deliver on our vision to become the global franchisor of choice by igniting growth, developing winning teams, driving guest satisfaction, and delivering financial results.'
About Church's Chicken®
Founded in San Antonio, TX in 1952 by George W. Church, Church's Chicken® is one of the largest quick service restaurant chicken chains in the world. Church's® specializes in Original and Spicy Chicken freshly prepared throughout the day in small batches that are hand-battered and double-breaded, Tender Strips®, Honey-Butter Biscuits™ made from scratch and freshly baked, and classic, home-style sides all for a great value. Church's® (along with its sister brand Texas Chicken® outside the Americas) has more than 1,500 locations in 25 countries and international territories and system-wide sales of more than $1 billion. For more information, visit www.churchs.com. Follow Church's® on Facebook at www.facebook.com/churchschicken and Twitter at www.twitter.com/churchschicken.
Contact:
Kim Miller
866.571.3449
[email protected]
SOURCE: Church's Chicken
Get a daily dose of Hawaii Telegraph news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Hawaii Telegraph.
More InformationLONDON, U.K.: At least 13 people are believed to have taken their own lives as a result of the U.K.'s Post Office scandal, in which...
WASHINGTON, D.C.: Travelers at U.S. airports will no longer need to remove their shoes during security screenings, Department of Homeland...
WASHINGTON, D.C.: An elaborate impersonation scheme involving artificial intelligence targeted senior U.S. and foreign officials in...
SLUBICE, Poland: Poland reinstated border controls with Germany and Lithuania on July 7, following Germany's earlier reintroduction...
WASHINGTON, D.C.: After months of warnings from former federal officials and weather experts, the deadly flash floods that struck the...
MOSCOW, Russia: Just hours after his sudden dismissal by President Vladimir Putin, Russia's former transport minister, Roman Starovoit,...
NEW YORK CITY, New York: Former British prime minister Rishi Sunak will return to Goldman Sachs in an advisory role, the Wall Street...
LONDON, U.K.: Physically backed gold exchange-traded funds recorded their most significant semi-annual inflow since the first half...
AMSTERDAM, Netherlands: Some 32 percent of global semiconductor production could face climate change-related copper supply disruptions...
NEW YORK, New York - U.S. stocks rebounded Tuesday with all the major indices gaining ground. Markets in the UK, Europe and Canada...
NEW YORK CITY, New York: Financial markets kicked off the week on a cautious note as President Donald Trump rolled out a fresh round...
RIO DE JANEIRO, Brazil: At a two-day summit over the weekend, the BRICS bloc of emerging economies issued a joint declaration condemning...